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Performance Marketing Manager

Join the dynamic team at Montel, the leading source of energy news and data analytics insight in Europe.  We provide comprehensive coverage of the energy sector, delivering timely updates, analysis, and commentary to industry professionals and stakeholders supporting our customers during the green transition.

About the role:   

We are seeking a skilled Performance Marketing Manager to join our team to provide Hands-On Campaign Management. As the Performance Marketing Manager, you will be responsible for In-Depth Campaign Analysis, Budget and Resource Management, and Data-Driven Strategy Implementation.

Responsibilities: 

  • Hands-On Campaign Management: Directly manage and execute paid advertising campaigns across platforms such as Google AdWords and LinkedIn. This includes setting up campaigns, adjusting bids, and managing ad placements to meet performance targets.

  • SQL Generation Through Active Engagement: Actively create and tweak strategies to convert traffic from paid campaigns into Sales Qualified Leads (SQLs), closely monitoring conversion rates and making real-time adjustments.

  • In-Depth Campaign Analysis: Utilize tools like Google Analytics 4 (GA4) and Google Tag Manager to track campaign performance meticulously. Analyze data to identify trends and optimize campaigns based on detailed insights.

  • Budget and Resource Management: Hands-on management of marketing budgets for paid channels, including day-to-day allocation of funds, monitoring spend against performance, and adjusting strategies to ensure optimal use of resources.

  • Technical Ad Optimization: Continuously optimize ad performance through A/B testing, keyword management, and creative updates. Ensure that all campaigns are fully optimized according to the latest platform algorithms and best practices.

  • Data-Driven Strategy Implementation: Leverage advanced analytics tools to make data-driven decisions that enhance campaign effectiveness. Handle data collection, tracking, and comprehensive analysis to inform strategic adjustments.

  • Collaborative Campaign Development: Work directly with marketing, sales, and product teams to develop and refine marketing strategies, ensuring hands-on alignment with broader business goals.

  • Agile and Responsive Marketing Execution: Respond quickly to market changes and campaign performance data, making hands-on adjustments to strategies and plans as needed.

Requirements for the role: 

  • Bachelor’s degree in Marketing, Business, or a related field, with at least 5 years of hands-on experience in digital marketing, focusing on paid advertising and performance marketing.

  • Expertise in Google Analytics, SEMrush, Google Tag Manager, and similar platforms, with a strong focus on utilizing these tools for in-depth performance tracking and strategic decision-making.

  • Strong track record in actively managing and scaling effective paid digital campaigns, with direct involvement in day-to-day operational tasks.

  • Exceptional ability to not only analyze complex data but also apply findings directly to campaign tactics and strategies in a hands-on manner.

  • Excellent communication abilities to effectively collaborate and report on campaign results, with a hands-on approach to teamwork and strategy execution.

Salary Package: 

  • Competitive salary commensurate with experience. 

  • Comprehensive benefits package (contingent on location), including health insurance and enhanced pension package 

  • Opportunities for professional development and advancement within the organization. 

  • Collaborative and inclusive work environment with a focus on innovation and continuous improvement. 

Montel is an equal opportunity employer and is committed to diversity and inclusion in the workplace. We encourage applications from individuals of all backgrounds and experiences.

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      Legal Manager Operations Oslo, Norway June 28th, 2024 Job description
      Performance Marketing Manager Remote/Hybrid (Within EU) June 28th, 2024 Job description

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