In terms of how many stories we take, obviously we're flexible, but on the whole it’s about eight pages each week. As an example, when the Fit For 55 legislation was announced, we dedicated two or three pages just to that, because it was very relevant for that week and knew that readers were keen to know about it.
On a standard week, we'll just look at what's happening across those last 7 days. So sometimes there might be something interesting happening in Brussels, maybe some new policies being announced which are relevant. Maybe Germany's announced something about its coal phase out. Sometimes, there's nothing specific, so we'll take a cross-section of some of the news.
In terms of what we include, it has to be things that are a bit more in-depth. We tend to include things where there's a bit more insight, rather than just saying what the news is. So you've got exclusive interviews with company executives, or analysts. Something you won't find elsewhere, which doesn't come from a press release. I like to try and keep as much exclusivity as we can in the newsletter.
So I guess there's a little bit more of a weighting towards policy and policy impacts?
Obviously policy does drive so much of the market and what's happening. Any new investment decisions, any successes in moving away from fossil fuels do generally have to have that policy backing. So policy developments are important, but I wouldn't say it's just purely analytical. I mean, we do look for the news!
Because it's a weekly it’s not like where we have the newswire, where breaking news is going to have an impact on the price, so it's quite important to get it out very quickly. With a weekly, you stand back a little bit, and you can look at what has impacted or what's likely to impact prices but with less immediacy.