Get in touch

Guarantees of Origin for energy suppliers: strategies and benefits

June 27th, 2024
Wind farm

Guarantees of Origins (GOs) are essential for energy suppliers aiming to meet the growing demand for green energy supply. These electronic certificates verify that a specific amount of electricity is produced from renewable energy sources, which is not only evidence of a business’ sustainability efforts, but also provides transparency and credibility to the energy supplier’s claims.

For energy suppliers, effectively incorporating GOs into their operations can yield significant strategic benefits. This blog delves into the importance of GOs, how they can be integrated into product offerings, their potential to confer a competitive advantage, strategies for effective communication, regulatory considerations and the future outlook for energy suppliers.

The Importance of GOs for Energy Suppliers

GOs provide certification that energy has been produced from renewable sources. They play a crucial role in promoting green energy supply by providing transparency and building trust with consumers. For energy suppliers, GOs are not merely a regulatory requirement, but also a strategic tool to demonstrate their commitment to sustainability and environmental responsibility. By leveraging GOs, suppliers can validate their green energy claims, thereby meeting the rising customer demand for eco-friendly energy solutions.

Incorporating GOs into Energy Product Offerings

To maximise the benefits of GOs, energy suppliers should integrate them into their product offerings. This will allow them to cater for the increasing demand for sustainable energy solutions. Designing energy products that are exclusively or partially backed by GOs allows consumers to choose how much of their energy consumption is sourced from renewables. For the supplier, it also shows a strategic approach in a competitive energy market. For example, by designing tiered products, customers could opt for a higher percentage of green energy – at a premium price – or offer completely green energy plans.

Bundling GOs with other value-added services, such as smart home solutions, can also enhance the attractiveness of such products. This approach meets customer demand for green energy and encourages greater energy efficiency and conservation, aligning with broader environmental goals.

Competitive Advantage through GOs

One thing is clear: differentiation is key in a highly competitive energy market. Energy suppliers can gain a competitive advantage by leveraging GOs and offering certified green energy products. As consumers become more environmentally conscious, the demand for transparent, renewable energy sources increases. Suppliers who can credibly demonstrate that their energy is sourced from renewables will likely capture a larger market share.

The GO certificates also serve as a testament to sustainability, which can help to build a solid, robust brand reputation. This can attract environmentally conscious consumers and business clients who are increasingly required to adhere to sustainability criteria in their operations and reporting. Think ‘long-term’ when it comes to new business opportunities, as GOs can certainly help contribute to building new relationships, providing growth and stability.

Strategies for Effective Communication about GOs to Consumers

Communication plays a critical role in the successful adoption of GOs. Energy suppliers must ensure consumers understand GOs – what exactly they are and why they are important. This can be achieved through bespoke strategies:

Education campaigns:

Educational campaigns that inform customers about GOs, how they work, and their benefits. This could include webinars, informational videos, and detailed FAQs on the supplier’s website.

Transparent reporting:

Providing clear and transparent reporting on the energy sources and the impact of GOs. This might involve regular updates on how much renewable energy has been supplied and the environmental benefits achieved.

Customer engagement:

Engaging with customers through social media, newsletters, and customer service interactions to answer questions and gather feedback on green energy offerings. Personalised communication can help build a stronger connection with the consumer base.

Certification and endorsements:

Highlighting certifications and endorsements from credible third-party organisations can enhance the perceived legitimacy of GOs.

Regulatory Considerations for Energy Suppliers Dealing with GOs

Navigating the regulatory landscape is critical for energy suppliers dealing with GOs. Regulatory compliance ensures that GOs are transparent and trustworthy, fostering consumer confidence and market stability. Energy suppliers must stay on track with national and international regulations governing GOs, such as the EU Renewable Energy Directive, which mandates the issuance of GOs for energy produced from renewable sources.

Suppliers should also ensure that they have robust systems in place for tracking and reporting the use of GOs. This includes maintaining accurate records and ensuring that GOs are not double-counted or misrepresented. Compliance with these regulations avoids legal repercussions and reinforces the credibility of the supplier’s green energy claims.

Future Outlook for Energy Suppliers and GOs

The future of GOs in the energy market looks promising. As the global focus on sustainability and green energy intensifies, the demand for renewable energy and GOs is expected to grow. This means GOs have the potential to be an integral part of an energy supplier's offerings.

Energy suppliers that proactively embrace GOs and integrate them into their strategies will be well-positioned to capitalise on emerging opportunities. Also, as governments around the world ramp up their efforts to combat climate change, policies supporting renewable energy and the use of GOs are likely to become more prevalent. This regulatory push will further incentivise energy suppliers to adopt GOs, ensuring that renewable energy sources are properly accounted for and promoted.

Let’s not forget that technological advancements, such as blockchain, could further enhance the transparency and traceability of GOs, making it easier for suppliers to certify and communicate the origin of their energy.


In conclusion, Guarantees of Origins (GOs) offer substantial benefits for energy suppliers, from enhancing product offerings to gaining a competitive advantage. As the demand for green energy continues to grow, the role of GOs will become increasingly important, shaping the future of the energy sector towards greater sustainability and transparency.

Looking to trade Guarantees of Origin?